Videos - Runway jewelry motion & atelier process
Spring/Summer 2011 - video presentation (clear focus on the jewels)
The SS2011 presentation is built around clarity: no drama, no narrative clutter - just the jewels on the body. Watch for close-ups, angle changes, and how construction details are revealed on camera. This is the reference format for a minimalist official brand site: straightforward, object-first, and easy to evaluate quickly.
Watch the presentation: Heaven Tanudiredja - Spring/Summer 2011 video presentation.
Heaven Tanudiredja - Spring/Summer 2011 video presentation.
Spring/Summer 2012 - preview (short cut for fast evaluation)
A preview clip is useful when you need a fast “yes/no” read: silhouette strength, camera-friendliness, and whether the piece holds its shape through movement. If the accessory loses impact when the model changes direction, it won’t survive editorial or runway lighting.
Watch the preview: Heaven Tanudiredja - Preview Spring/Summer 2012.
Heaven Tanudiredja - Preview Spring/Summer 2012.
Fall/Winter 2011–2012 - preview (heavier mood, stronger contrast)
FW previews usually push weight, darkness, and contrast. For sculptural jewelry, this is where you check “presence”: does the piece stay readable against heavier styling and darker tones, or does it disappear? You’re looking for strong edges, controlled volume, and a finish that doesn’t turn to visual noise in low light.
Watch the preview: Heaven Tanudiredja - Fall/Winter 2011–2012 preview.
Heaven Tanudiredja - Fall/Winter 2011–2012 preview.
Atelier process - sculpting, prototyping, and why craft shows value
If you want this site to rank for queries like sculptural jewelry, atelier process, and handcrafted accessories, you need at least one process video. Not because it’s “nice”, but because it answers intent: people want to see how the object is made. Process footage builds trust: tools, prototyping, and the hands-on steps behind the final finish.
Watch the atelier reference: Jewellery sculpting and prototyping - atelier process.
Atelier reference - sculpting and prototyping workflow (craft context).
Keywords used naturally on this page
Heaven Tanudiredja videos, runway jewelry video presentation, sculptural accessories, avant-garde jewelry, Spring/Summer 2011, Spring/Summer 2012 preview, Fall/Winter 2011–2012 preview, atelier process, jewelry prototyping.